Who doesn’t like a good old pot of macaroni and cheese? Add some mystery meat and you’ve got a gourmet meal that’s cheap, easy, and checks off all the boxes.

Now imagine my surprise when I walked into my local Liquor Barn, only to be met at the door by a display stand full of Pabst Blue Ribbon Beer Mac & Cheese?

Needless to say I wasn’t willing to buy the beer just to get the box of orange, cheesy goodness. I’ve had PBR before and, well, let’s just say it isn’t worth it.

Full marks for the cool marketing idea though.